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VISUAL ART

Breathless, Biliana Velkova Art

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Biliana Velkova, Painter, Photographer, Computer Art, Vancouver

Since her teenage years, Biliana Velkova is fascinated with consumerist notions of society, class identity and obsession with labels. She blends in her art practice the marketing tools usually associated with commercial products. Reminiscent of current celebrity perfume campaigns, her latest exhibition, Breathless, blends the line between art and commercialism by launching a product with an unknown persona that is devoid of a famous trademark, blurring the lines of art, commodity, and social identity.

In this feature you can see how by being launched at a gallery, Breathless turns the space into a consumerist venue attracting media attention and material curiosity for a product that is non-existent.

Breathless, Biliana Velkova / Jeffrey Boone Gallery, Vancouver / Camera: Thomas Csano; Scripted, Directed and Edited by Rossita Dove 2009;Executive Producer: Nadia Kichkina; / Rossita Stoyanova, Editor in Chief / (2:18min)

www.bilianavelkova.com

Jeffrey Boone Gallery